What is Salesforce B2C Commerce Cloud: Features, Pricing & Benefits

Salesforce B2C Commerce Cloud is a cloud-based e-commerce platform designed specifically for business-to-consumer (B2C) companies. In 2016, Salesforce acquired Demandware and rebranded it as Salesforce Commerce Cloud.

This platform allows businesses to create and manage online stores, provide personalized shopping experiences for their customers using AI features, and scale their operations globally. In this blog, we will explain what Salesforce B2C Commerce Cloud is, highlight its key features, and discuss pricing.

What are Some Salesforce B2C Commerce Cloud Features?

The platform offers a wide range of features designed to help businesses succeed and offer personalized experiences to their customers. Here are some of them discussed briefly: 

Composable Storefront

The platform offers a headless composable storefront functionality, allowing users the flexibility to design unique, fast, and modern online stores that can be launched in record time compared to traditional digital storefronts. This capability is supported by the Storefront Reference Architecture (SFRA), an open-source pre-built storefront framework specifically developed for supporting B2C Commerce Cloud architecture. This framework enables businesses to create highly customizable storefronts.

If you are a business looking to showcase your products distinctively while maintaining a consistent brand identity, you can utilize the “Build Your Storefront” feature. This allows you to strike a balance between your existing template and a selection of new storefront templates provided by the platform. This approach can enhance customer engagement with visually appealing designs and save you significant time by reducing the need for custom coding.

Product Display and Presentation

Imagine a customer is browsing your online store on a smartphone. And suddenly the store glitches start endless buffering and display low-resolution images. Result? Bad user experience and eventually high bounce rate. But what if this could be fixed, as come on the key to running a successful ecommerce store is having speed. With the Dynamic Image Service, your users can experience fast-loading, high-quality images that facilitate a seamless shopping experience.  

When it comes to product display the platform’s capabilities ensure that its variation model eliminates the need for multiple product pages for different sizes and colors. Instead, it allows customers to select their preferred options such as size, color, and style on a single product page, that too structured and effectively manages search engine visibility thanks to built-in meta tags streamlining the purchasing process.

Data and Dashboards

Managing data from multiple sources can be challenging for businesses. However, Data Cloud’s strong capabilities and the platform’s integration with Salesforce CRM help organizations get a clear, real-time view of customer data via dashboards. This view allows businesses to efficiently capture, track, and fulfill orders, improving the customer experience. 

The integration also simplifies returns and refunds, ensuring a smooth process for customers after their purchase. By using this unified data, businesses can better target their strategies and can also make informed, data-driven decisions about inventory management. Additionally, APIs facilitate the extension of commerce into multiple channels and even buyer communities on social media platforms like Instagram and Facebook, effectively bridging physical boundaries.

AI-powered Personalized Suggestions

Well, who doesn’t like a curated shopping experience that also offers them discounts and loyalty points? However many businesses even today fail to apprehend the expectations of their customers. The B2C Commerce Cloud empowers businesses to create a highly personalized shopping experience through advanced AI-powered product recommendations and targeted marketing strategies. 

By analyzing visitor behaviour and leveraging predictive analytics, businesses can enhance customer engagement, drive sales, and create lasting relationships. Even in the peak rush hours, the platform ensures that your customer’s convenience doesn’t get hampered by its “Always-On Availability”. This not only improves the overall shopping experience for customers but also contributes to the long-term success of the business.

Salesforce B2C Commerce Pricing 

Salesforce B2C Commerce offers various pricing tiers, each tailored to different business needs and scales. Here’s a breakdown of the pricing levels:

Name	B2C Commerce — Starter	B2C Commerce — Growth	B2C Commerce — Plus	Commerce Cloud B2C Premium
Pricing	1% of Gross Merchandise Value (or GMV, This refers to the total monetary value of all goods sold on a platform or marketplace over a specific period).	2% of Gross Merchandise Value (GMV).	3% of Gross Merchandise Value (GMV).	Discussion based.
Features	–	2 million on-demand sandbox credits (Varying amounts of sandbox credits for testing and development purposes.)	2 Million on-demand sandbox credits.	– 2 Million on-demand sandbox credits – Full Order Management – 500K Data Cloud Credits.

Real-World Businesses Using Salesforce B2C Commerce

Here are some of the key businesses that have used the platform and seen better results (Source: Salesforce):

YETI

Yeti is a world-renowned retailer of innovative outdoor products and a durable range of drinkware.

Challenge: They wanted a fully customized and unified experience to guide their customers/ visitors through their wide variety of drinkware range portfolios.

Solution: The composable storefront feature offered them the freedom to combine existing templates with new ones without disrupting them. 

Result: They were able to prioritize their customers’ experience and improve their year-on-year mobile engagement rates.

Reserve Bar

Reserve Bar is a premium beverage seller over an e-commerce platform.

Challenge: They wanted to scale their business and offer their customers on-demand delivery with real-time inventory. Plus, they also wanted to have access to a headless commerce model. 

Solution: With the capabilities of SFCC (Salesforce Commerce Cloud) they were able to achieve the desired results. 

Result: They scaled their operations and introduced new product catalogs as well.

Heathrow Airport

Heathrow Airport is one of the world’s busiest airports and serves over 83 million passengers annually.

Challenge: They wanted to efficiently manage their parking reservations, duty-free shopping experiences, and dining facility through their app.

Solution: Their app is now powered by the amazing functionalities of SFCC (Salesforce Commerce Cloud). This allowed them to upgrade their new app features and enabled their customers to even pre-book their meals to make their experience more hassle-free.

Result: As a result, Heathrow saw a jump of 30% in their overall revenue.

Summary 

Undoubtedly Salesforce B2C Commerce Cloud can elevate your business’s e-commerce operations to the next level from managing customer experiences to streamlining storefront management; everything can be done with the click of a button.

However, successfully implementing such a powerful platform requires expertise and the right team. That’s where we come in! With our skilled Salesforce Commerce Cloud developers are here to help businesses to leverage the platform capabilities seamlessly. Whether you need skilled developers, certified Salesforce B2C Solution Architects, consultants, or project managers, we have you covered.

Are you ready to transform your e-commerce business? Contact us today to discover how we can help you harness its full potential!