Onboarded Salesforce Marketing Cloud Developer for Campaign Automations

Augmenting marketing technology capabilities with a pre-vetted Salesforce Marketing Cloud Developer specializing in CloudPages and marketing automation

November 25, 2025

Role

Salesforce Marketing Cloud Developer

Team structure

1 × Salesforce Marketing Cloud Developer ( 5+ years experience)

Engagement model

Remote

Time-zone

India Standard Time (IST) with required 4-hour daily overlap with US Eastern Time (7:30 PM - 11:30 PM IST / 10:00 AM - 2:00 PM ET)

Project duration

12+ months (possibility of extension)

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certified marketing cloud email specialist

certified marketing cloud engagement developer

Technology/Skills

Marketing Cloud

jQuery

Service Cloud

AMPScript

CSS

CSS

SQL

Mobile Responsive Design

Performance Analytics and Optimization

HTML

Email Studio

Journey Builder and Automation Studio

Client Background

Our client is a growing insurance brokerage firm specializing in connecting customers with Medicare Advantage, Medicare Supplement, and Prescription Drug Plans. The company operates with distributed teams across the United States and relies on effective remote collaboration to execute data-driven marketing strategies. Their business model depends on targeted marketing campaigns and personalized customer communications to drive growth in the competitive insurance marketplace.

Client Requirements

The client required an experienced Salesforce Marketing Cloud developer with specific time overlap requirements between the US and Indian time zones. The role required expertise in designing and implementing sophisticated marketing automation solutions, as well as building dynamic, customer-facing CloudPages applications, practical experience with Journey Builder, and the ability to translate complex marketing requirements into technical solutions. While also working effectively in a cross-cultural distributed team environment.

Specific technical requirements

5+ years of hands-on experience with Salesforce Marketing Cloud development and implementation
Deep expertise in CloudPages development using AMPScript, HTML, CSS, and JavaScript for creating dynamic user experiences
Advanced journey orchestration skills using Journey Builder and Automation Studio
Proven experience with audience segmentation based on behavioral, transactional, and demographic data
Strong technical foundation in email development with responsive HTML and CSS
Cross-cultural remote collaboration proficiency
Coping with US-India distributed team environments
Analytical capabilities for monitoring performance metrics and optimizing campaign effectiveness

Team integration Requirements

The developer was required to maintain a 4-hour daily overlap with Eastern Time business hours (7:30 PM – 11:30 PM IST, corresponding to 10:00 AM – 2:00 PM ET) for real-time collaboration with the US marketing team.

The developers needed to integrate fully with the client’s marketing team while collaborating effectively for design and data analytics in a cross-cultural remote setting, through regular video conferences, progress updates, and digital collaboration tools.

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